Why do I need a blog?
Your website serves as your business card. A blog serves as your digital newsletter for sharing valuable information and connecting with consumers looking for your products, services or events.
The web also makes it easy to establish relationships with present clients, reach new prospects and connect with other businesses that compliment your own. You can provide industry-related information and issue-related resources to draw new clients to your business, as well as create a data base of customer information. Well maintained blogs also increase your search engine results.
The Internet offers unlimited opportunities for interaction with consumers and other businesses. By hosting a relevant blog you can offer information pertaining to your expertise and visitors can comment, which will generate interest in your company. A blog is a digital newsletter, saving you the time and expense of layout and printing. Once the blog is set up, the cost is only a minimal, yearly hosting fee. The time constraints are up to you. You can devote the time to post weekly entries, or hire a ghost writer, preferably me, to write pertinent content on your chosen subject and forward it to you weekly. There are no recurring design and printing costs, as with a printed newsletter and, in today's digital society, a blog is much more effective. Your blog is your online newsletter. Your audience is the world!